Introducing Ski Belle
When we started thinking about Dinner Is Served and who our customers would be, we had a good idea what some of them would look like, sound like and feel like, because they were us. They were our friends, our sisters, our colleagues and the complete stranger that we saw mirroring ourselves as we screamed through the supermarket with a toddler trying to climb out of the trolley and a pre-schooler trying to climb in.
Our very reason for being is to give women time to relax when they’re on holiday, because since the arrival of our little darlings, whilst we have laughed more, we have slept less and don’t get me started on finishing a conversation without being interrupted or reading a book….. you may have read how our experiences led to dinner is served.
I left my corporate job looking forward to our weekends away and holidays but immediately found myself being maid, chef, taxi service… and felt like a 1950’s housewife.
Belle is a nod to the fact that it is NOT the 1950’s and yet women still carry the burden of the majority of the household chores and childcare, even when they’re on ‘holiday’. Belle represents to us the women we want to be when we’re on holiday. She’s smart, confident and fun and there is no chance that she’s spending HER holiday grocery shopping and chopping veggies. Oh no, but Belle loves great food, she wants her family to eat well and she certainly enjoys a bottle or two of wine and damn it, she wants it delivered. So she uses Dinner Is Served.
With Belle clear in our mind we set about finding someone who could bring her to life.
Kati found Lorenzo DiMauro and asked if he would work with us on Belle. (Just a tip, some of Lorenzo’s work is not safe to open at work, in front of the children or your mother….)
Lorenzo has been incredible through this process and we’re absolutely thrilled with our winter season Ski Belle, we hope you like her as much as we do.